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How to Build a Content Marketing Strategy across Paid, Earned and Owned Media

How to Build a Content Marketing Strategy across Paid, Earned and Owned Media

To effectively market your content, you must have a strategy that includes the use of paid, earned and owned media. Bombarding your target audience with only paid advertising or relying solely on your owned media such as your website or social media to spread the word creates major blind spots in your overall marketing plan. It also leaves a lot of missed opportunities on the table where you…

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How to Profit from Content Writing in 2015 (What’s Changed?)

How to Profit from Content Writing in 2015 (What’s Changed?)

Content writing is an ever changing, rapidly expanding profession. How do you profit midst the competition and changes? Influenced by search engine optimization and an audience which has become used to accessing large volumes of content on an instant basis, the content writing market will continue to evolve in 2015. Understanding what makes content useful for customers will help one to profit,…

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Twitter’s 6 Distinct Communication Networks and How to Utilize Them

Twitter’s 6 Distinct Communication Networks and How to Utilize Them

While Twitter is considered a social media network, many people think of it as another version of Facebook, simply a place to “follow” people and “like” things. However, Twitter is becoming more useful for information, news, business, and politics. Twitter is definitely more than “just another Facebook,” as people are starting to use it in political fields, to get a specific message out to…

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Create Better Content for SlideShare

Create Better Content for SlideShare

SlideShare has become a key distribution channel and a powerful content marketing tool – and businesses worldwide have taken note! With its 60 million monthly unique visitors and 215 million page views, SlideShare has launched into the top 120 most-visited websites in the world. It’s also now the world’s largest community for sharing presentations and other professional content.Content for Slide Share

What this means…

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The Process of Switching to Https - Why? When? And How?

The Process of Switching to Https – Why? When? And How?

Ever since Google made the announcement that secure webpages would be given a small SEO boost businesses are beginning to upgrade from HTTP to HTTPS. But what do these letters even mean and why should you want to make the switch? Let’s first start with a brief background on the difference between the two.https

“HTTP” is an acronym for “Hyper Text Transfer Protocol” and this is the format that the vast…

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How Changes to Facebook’s News Feed Will Affect your Pages

So many businesses rely on Facebook in order to promote their websites but
that might be changing in the future. Knowing what the changes will be is
the best way to make sure that your business won’t be hurt by the new
changes.


*Facebook is trying to clean up your newsfeed*


Facebook has so many users that an individual could see at least 1,500 
stories a day. All the changes to Facebook are attempts to get rid of spam.
Ensuring that users’ news feeds gives them information that is useful to
them.


This will hit pages that explicitly asking people to like them. Posts that
redirect readers to pages that are full of ads or have low quality content
will stop showing up on users’ feeds.


The unfortunate side effect of these changes is that each page will have to
work harder to make sure that their posts make it to users’ news feeds.
Even pages that users follow will not be guaranteed to show up on a news
feed.


*Good content from reputable sources is becoming easier to find*


A benefit of all these changes is that useful content from reputable
sources have become much easier to find. This is good news because if you
regularly provide useful and informative content that your followers love
reading and sharing it will be even easier to find.


Pages that have very active followers will be seen as more relevant than
pages with less active followers. The more you try to engage with your
followers will not only improve your connection to your followers but it
will increase the chances of your page being seen by others.


*Facebook is seeing an increase in the number of videos posted*


The number of people viewing videos on Facebook has risen dramatically
this year and Facebook is making more changes to support this trend.


For users who routinely watch videos Facebook will continue to show them
videos. If you know that your followers love watching videos then it makes
sense to start creating videos to appeal to them in a new way.


Conversely if your followers tend to skip over the videos then they won’t
see any videos that you post because Facebook will automatically filter
them out of the news feeds.


The main take away from all of the changes to Facebook is to make sure you
have a solid fan base. Because *if you don’t have a solid base of people
who visit your page you may find your page becoming less popular*

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Don’t Ignore your Product Descriptions

If you have an online retail site you may be tempted to use the
descriptions you receive from the manufacturers. There are many reasons to
take a little extra time and write your own unique product descriptions.


*Google is looking for unique text*


With all of the changes to Google’s algorithms it can be confusing to know
how to keep your search engine rankings up. Writing unique product
descriptions is one way. Google is on the lookout for repeat content and
will decrease the ranking of any site that uses repetitive content.


Unique descriptions are also a way to make sure that your website will
stand out from the crowd. Especially if you sell a product that is widely
available and you need to give your customers a reason to use your service
instead of another website’s.


*Allows you to use keywords that your site is already using*


If there is a set of keywords that has been successful for your website
you can incorporate those same keywords into a product description. There
is no guarantee that a manufacturer’s description will have the same
keywords you want to use.


Don’t forget to put your keywords into your meta-descriptions either. By
adding a relevant keyword or two to your meta-descriptions you can improve
your SEO. A well written meta-description can also let your customers know
what to expect when they use your site.


*You can craft your descriptions to speak to a specific audience*

You can improve your connection to your customers by writing your
descriptions as if you’re talking directly to them. You do this by
identifying real needs your customers have and then explain why a specific
product can fit that need.


By talking directly to a specific audience you can make sure that your site
will not blend into the background of online stores. The better your
customers remember your site the more likely it is that they will come back
to you time and time again.

*You can give your customers a lot of useful information*


Providing reviews on the same page as the description means that your
customers don’t have to search the internet for reviews. It also provides
vital information about how people have used the product and how well it
works.


Along with the reviews you can include pictures. Some images from the
manufacturer do not give your customers all the information that they may
want. By providing multiple images from different angles your customers
have a very clear idea of the product they will be purchasing.


If you are so inclined you can even add a video description so that your
customers can actually see someone using the product.

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Five Secrets to Gaining More Instagram “Likes”

Five Secrets to Gaining More Instagram “Likes”

instagram likesAs we become a social community that is more and more engaged by visual images, Instagram’s popularity continues to skyrocket. This unique platform has captured the ability to share our most personal moments and interests with a community of followers. It has also taken the use of the hashtag to a whole new level where people can browse by the broadest or most niche categories of photos.

The…

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Common Grammatical Mistakes and How to Fix Them

*1. **Affect/effect*

Affect is a verb. The construction zone *affected* my commute.

Effect is a noun. The construction zone had a lasting *effect* on my
punctuality.

*2. **Then/than*

Than is used in comparisons. This is larger *than* that.

Then has multiple meanings. The two most common are referencing a specific
time and in addition to something. A good rule of thumb is anywhere you
aren’t comparing two things, using than, you should use then.

*3. **You’re/your*

These are probably the most common mistake and can have a big effect on the
meaning of your sentences.

You’re is a contraction of you and are. *You’re* a great writer.

Your is possessive. *Your* writing is fun to read.

*4. **Its/it’s*

Second to the confusion between your and you’re, the difference between
it’s and its leads to many confusing sentences.

Its is a possessive that does not have an apostrophe. The dog licks *its*
bowl while waiting to be fed.

It’s is a contraction of it and is. *It’s *finally Friday!

*5. **Fewer/less*

Fewer is used when you can count the items you’re talking about. I have
*fewer* books than I used to have.

Less is used when the subject can’t be counted. I have *less* time to read
since moving.

*6. ** They’re/there/their*

They’re is a contraction of they and are. *They’re* coming to visit us this
weekend.

There indicates a specific place. Are we going to take them *there* when
they visit?

Their is used as a possessive when many people own something. Should we use
*their* car our ours?

*7. **Loose/lose*

Loose is used when there is nothing restraining something. No one knew
whose dog was running *loose* through the neighborhood.

Lose is when something is misplaced. I always keep my dog on a leash
because I don’t want to *lose* her.

*8. **Literally/figuratively*

Misusing literally is becoming more common and only makes the statement
seem ridiculous.

Literally is only used when something has actually happened. 2014 is
*literally* over half over.

Anything that has not actually happened is figurative. I *figuratively *died
of shame after I forgot the lyrics to the song.

*9. **Possessive*

Most possessive words have an apostrophe (its is the exception) but it can
be confusing to decide where that apostrophe goes.

If the noun is singular and does not end with an S then add an apostrophe
and an S. A *dog’s* dish.

If the noun is singular and ends in an S then add the apostrophe after the
final S. The *dress’* zipper.

If the noun is plural add the apostrophe after the S. My *coworkers’* desks.

*10. **Misplaced modifiers*

The most common sources of unintentional hilarity are misplaced modifiers.
The hunter chased the bear with a gun.

Sentences need to be reorganized to ensure that the modifier does not apply
to something it doesn’t refer to. The hunter, with a gun, chased the bear.

The easiest way to find these misplaced modifiers is to read a sentence out
loud. The modifier will sound odd when you hear it out loud.

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How to Hook Readers without Swearing in Headlines

How to Hook Readers without Swearing in Headlines

hookEverywhere you look, people are playing fast and loose with language—even on “family”-oriented sitcoms! Inappropriate language and cussing are becoming more and more commonplace, but that doesn’t mean they are in any way acceptable in articles or blogs. As writers, we should be able to use a wide array of language to catch the attention of the audience without cussing or using inappropriate…

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Filed under Headlines without Swearing Interesting Headlines